Burger King: Cows’ menu

A leader in fast food, BK needed to do something huge to combat climate change, and we stepped up to the challenge with Cows’ Menu.

Cows’ Menu is a global, open-source project to reduce methane production from enteric fermentation in cows… Or, in simple terms, alter cows’ feed to make them less gassy.

The project is completely open-source, involved collaborating with several scientists, and ended in a call for the entire beef industry to join us in this step to reduce our greenhouse gas emissions.

Our informational music video, directed by Michel Gondry, starred yodeling cowboy kid Mason Ramsey.