What I offer…

I can explain it. Whether I’m doing strategy, copywriting, or sustainability education, I look for ways to explain in a way that inspires action from our audience.

I start by taking the time to really understand people, their pain points, and their context. That’s how to develop the right explanation, in the right medium, at the right time, to get them to take action.

In the past few years, I’ve…

  • developed original experiential education frameworks,

  • gotten buy-in on the concept of “liberation” from the CMO of the largest wine brand in the country,

  • developed TV commercials that motivated patients to see their doctors.

It’s creativity, data, and respecting our audience that gets us there.

So next time you need an effective explanation, give me a call.

Ask me anything…

    • Popeyes

    • Burger King

    • RBI

    • Barefoot Wine

    • Corona

    • Gran Centenario

    • Truly Hard Seltzer

    • Twisted Tea

    • Wasa

    • Bacardi

    • The Child Mind Institute

    • Sanofi/Regeneron

    • Otsuka

  • Advertising:
    Copywriter
    Arnold Worldwide, NYC. 2023-present.

    Copywriter and Strategist
    We Believers, Mexico City and NYC. 2018-2023.

    Volunteer roles:
    National Junior Branch Advisor
    CISV USA. 2021-present.

    Chapter President
    CISV New York. 2017-2020.

    Communications Director
    CISV New York. 2015-2020.

    Why not? Let’s see the odd jobs:

    Barista in Rockefeller Center, Toy Demonstrator at Toys R Us Times Square, manufacturing line worker, Political Science Research Assistant, bubble tea maker, comedy festival host, smoothie-maker, host at an Irish pub, nanny in NYC, and on and on and on…

  • I have a Bachelors of Arts in Political Science from Rutgers University, with minors in International Affairs and Theater.

    I’m a certified trainer in CISV International, and participated in Miami Ad School’s Strategy 2.0 Bootcamp.

  • Native speaker of New Jersey-style American English.

    I speak Latin American Spanish fluently (featuring Mexico City slang, after working with clients in CDMX from 2019-2020).

    I also have working knowledge of Filipino and Levantine Arabic. If you want to chat in either language, please do–I would love the practice.

  • The dog featured on this site is my perfect Ellen. She’s a 9 year-old chihuahua/Jack Russell mix, and she has incredibly clear boundaries.

    Her hobbies include munching, scrounging, yelling at dogs that look like her, and treating my husband like he is her manservant (which he is).