CORONA PLASTIC FISHING TOURNAMENT

Corona is a leader in addressing ocean plastic, so when they asked us for a campaign that made a real impact, we jumped at the chance.

The Plastic Fishing Tournament, first held in Mexico, has become a global phenomenon and real life-changer for many fishing villages around the world.

We created partnerships between fishermen, recycling companies, and governments to clean the ocean. When fishermen catch plastic, they can now sell it to the recycling companies for the same price, by weight, that they would get from selling fish.

It was such a success, villages all over the world are now participating.