DoorDash: Art for Foodies
Miami locals, particularly the restauranteurs and artists, lost out on a huge portion of their yearly income after Art Basel was canceled due to COVID-19. DoorDash wanted to get to know the people of Miami. What better way to do that than help out?
We worked with seven Miami-based, well-known Latinx artists and seven restaurants that match their heritage to bring art back to Miami during December 2020. Consumers had the chance to get exclusive pieces of art by ordering from the restaurants, resulting in record downloads and sales, as well as huge donations to local charities by consumers.