Barefoot wines:
Hit Pause

Barefoot Wines, the largest wine brand in the country, wanted to create a more authentic image–and their first ever national TV spot.

So we got to work building an entirely new brand world with liberation at its core, designed to appeal to both Barefoot’s existing base and consumers new to Barefoot, who are looking for an affordable, delicious wine that complements their vibrant, unapologetically fun lifestyle.

With the new brand world as a base, we created a carefree summer campaign called Hit Pause to encourage people to take a break from their hectic lives and constant media consumption so they can reconnect with what makes them, them.